Apple · iPhone · 40 countries

Cheapest country to buy an iPhone

The US is the cheapest country to buy an iPhone. Across the 7 current iPhones, its prices average 18% below the typical (median) country of the 40 we track, and it's the cheapest country for all 7.

The iPhone 17e 256 GB model costs US$699 before tax there, about £566 or US$751 with tax, against £699 in the UK. The most expensive country is Turkey, 72% above the median.

Every iPhone price, in every country

Where each iPhone is cheapest

Each model's entry configuration, with tax, converted to pounds.

Model	Cheapest	Price	UK	Most expensive	Price
iPhone 17e256 GB model	United States	£566US$699 before tax	£699	Turkey	£1,111₺72,999
iPhone 16	United States	£647US$799 before tax	£799	Turkey	£1,309₺85,999
iPhone 17256 GB model	United States	£728US$899 before tax	£899	Turkey	£1,522₺99,999
iPhone Air256 GB model	United States	£889US$1,099 before tax	£1,099	Turkey	£1,872₺122,999
iPhone 18 Pro256 GB model	United States	£970US$1,199 before tax	£1,199	Turkey	£2,100₺137,999
iPhone 18 Pro Max256 GB model	United States	£1,051US$1,299 before tax	£1,299	Turkey	£2,283₺149,999
iPhone Duo256 GB model	United States	£1,618US$1,999 before tax	£1,999	Turkey	£3,501₺229,999

The 10 cheapest countries to buy an iPhone

Average price across the iPhones each country sells, against the median country. The iPhone 17e column is its entry configuration, with tax, in pounds.

#	Country	vs median	iPhone 17e	Cheapest for
1	United States	−18%	£566	7
2	Hong Kong	−15%	£575	–
3	Japan	−14%	£594	–
4	Canada	−12%	£594	–
5	Taiwan	−12%	£603	–
6	Malaysia	−12%	£608	–
7	United Arab Emirates	−12%	£615	–
8	Thailand	−10%	£605	–
9	China	−10%	£597	–
10	New Zealand	−9%	£614	–

The 10 most expensive countries to buy an iPhone

#	Country	vs median	iPhone 17e	Cheapest for
40	Turkey	+72%	£1,111	–
39	Brazil	+45%	£892	–
38	Norway	+9%	£754	–
37	Hungary	+9%	£744	–
36	Finland	+8%	£751	–
35	Portugal	+7%	£751	–
34	Sweden	+7%	£757	–
33	Italy	+6%	£742	–
32	Ireland	+6%	£742	–
31	Denmark	+6%	£735	–

Questions

Which country is the cheapest to buy an iPhone?

The US. Its prices average 18% below the median of the 40 countries we track, across the 7 current iPhones. Hong Kong and Japan come next.

Where are iPhones most expensive?

Turkey. Prices there average 72% above the median country.

Are iPhones cheaper in the US?

Yes. The US is the cheapest of 40, −18% against the median. Apple's US prices don't include sales tax, which depends on the state: the iPhone 17e 256 GB model is US$699 before tax, about US$751 with average sales tax.

Where is the iPhone Duo cheapest?

The US, at US$1,999 before tax (about £1,618 with tax), against £3,501 in Turkey, the most expensive.

Where is the iPhone 18 Pro Max cheapest?

The US, at US$1,299 before tax (about £1,051 with tax), against £2,283 in Turkey, the most expensive.

Where is the iPhone 18 Pro cheapest?

The US, at US$1,199 before tax (about £970 with tax), against £2,100 in Turkey, the most expensive.

Sources and method

Prices are from Apple's public websites, checked up to 14 Oct 2026, for each model's entry configuration (the one sold in the most countries), with tax as Apple shows it. Where Apple adds tax at checkout (the US and Canada) we add the average sales tax. Converted at European Central Bank reference rates. A country's level is its price against the median country for each model, averaged over the models it sells. Visitor tax refunds aren't taken off. Not affiliated with Apple.

Something wrong or missing? Report a problem