Apple · iPhone

iPhone Air

256GB · Cloud White

Apple · iPhone

iPhone Air

256GB

Configure

Prices update for the configuration you build.

Storage

Colour

Cheapest in United States, 19% below the UK

Cheapest

£892

United States

Your market

£1,099

United Kingdom, tax included

You could save

£207

18.8% less than the UK

Save £207 (18.8%) vs the UK

Price ranking · 40 countries

Cheapest in United States, 19% below the UK

Apple Store prices with tax, converted to pounds. Select a row for the tax and exchange-rate breakdown.

Compare with

Show prices in

Price before taxTaxYour market

#CountryApple Store priceIn GBP ↑vs your market

United States

US$1,099+ 7.50% at checkout£892▼ −£207 (18.8%)

1United States£892

US$1,099 + tax▼ −£207 · 18.8%

Japan

¥189,800£907▼ −£192 (17.5%)

2Japan£907

¥189,800▼ −£192 · 17.5%

Hong Kong

HK$9,499£913▼ −£186 (16.9%)

3Hong Kong£913

HK$9,499▼ −£186 · 16.9%

Taiwan

NT$39,900£948▼ −£151 (13.7%)

4Taiwan£948

NT$39,900▼ −£151 · 13.7%

Canada

CA$1,599+ 12% at checkout£949▼ −£150 (13.6%)

5Canada£949

CA$1,599 + tax▼ −£150 · 13.6%

United Arab Emirates

AED 4,699£966▼ −£133 (12.1%)

6United Arab Emirates£966

AED 4,699▼ −£133 · 12.1%

New Zealand

NZ$2,299£973▼ −£126 (11.4%)

7New Zealand£973

NZ$2,299▼ −£126 · 11.4%

Malaysia

RM 5,299£979▼ −£120 (10.9%)

8Malaysia£979

RM 5,299▼ −£120 · 10.9%

Thailand

฿43,900£985▼ −£114 (10.3%)

9Thailand£985

฿43,900▼ −£114 · 10.3%

China

CN¥8,799£992▼ −£107 (9.8%)

10China£992

CN¥8,799▼ −£107 · 9.8%

Australia

A$1,899£999▼ −£100 (9.1%)

11Australia£999

A$1,899▼ −£100 · 9.1%

Switzerland

CHF 1,099£1,000▼ −£99 (9.0%)

12Switzerland£1,000

CHF 1,099▼ −£99 · 9.0%

South Korea

₩1,790,000£1,006▼ −£93 (8.4%)

13South Korea£1,006

₩1,790,000▼ −£93 · 8.4%

Vietnam

₫34,999,000£1,018▼ −£81 (7.3%)

14Vietnam£1,018

₫34,999,000▼ −£81 · 7.3%

Philippines

₱84,990£1,024▼ −£75 (6.9%)

15Philippines£1,024

₱84,990▼ −£75 · 6.9%

5 more countries

United KingdomYou

£1,099Your market

21United KingdomYou£1,099

Same as the Apple Store priceYour market

Cheapest by region

1United States · Americas£892

2Japan · Asia£907

3New Zealand · Oceania£973

4Switzerland · Europe£1,000

Sources and method

Prices from each country's official Apple Store, checked 6 Oct 2026. Tax rates from national tax authorities; where tax is added at checkout (United States, Canada), we add the average sales tax. Converted at daily central bank exchange rates (via Frankfurter) from 6 Oct 2026.

For guidance only, not tax or financial advice. Check the official Apple site before you buy.

Something wrong or missing? Report a problem