World Price Index

Apple · iPhone

iPhone 16

Cheapest in United States, 19% below the UK

Cheapest

£649

United States

Your market

£799

United Kingdom, tax included

Save £150 (18.8%) vs the UK

Price ranking · 40 countries

Apple Store prices with tax, converted to pounds. Select a row for the tax and exchange-rate breakdown.

Price before taxTaxYour market
1United States£649
US$799 + tax▼ −£150 · 18.8%
2Japan£668
¥139,800▼ −£131 · 16.4%
3Hong Kong£673
HK$6,999▼ −£126 · 15.8%
4China£676
CN¥5,999▼ −£123 · 15.4%
5Canada£682
CA$1,149 + tax▼ −£117 · 14.6%
6Thailand£694
฿30,900▼ −£105 · 13.2%
7United Arab Emirates£699
AED 3,399▼ −£100 · 12.5%
8Malaysia£702
RM 3,799▼ −£97 · 12.1%
9India£705
₹89,900▼ −£94 · 11.8%
10Australia£709
A$1,349▼ −£90 · 11.2%
11Taiwan£710
NT$29,900▼ −£89 · 11.1%
12New Zealand£719
NZ$1,699▼ −£80 · 10.0%
13South Korea£725
₩1,290,000▼ −£74 · 9.2%
14Switzerland£727
CHF 799▼ −£72 · 9.0%
15Vietnam£727
₫24,999,000▼ −£72 · 9.0%
7 more countries
23United KingdomYou£799
Same as the Apple Store priceYour market

Cheapest by region

1United States · Americas£649
2Japan · Asia£668
3Australia · Oceania£709
4Switzerland · Europe£727

Sources and method

Prices from each country's official Apple Store, checked 6 Oct 2026. Tax rates from national tax authorities; where tax is added at checkout (United States, Canada), we add the average sales tax. Converted at daily central bank exchange rates (via Frankfurter) from 6 Oct 2026.

For guidance only, not tax or financial advice. Check the official Apple site before you buy.

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