Apple · iPhone

iPhone Air price in Japan

Apple Store prices in Japan for every iPhone Air model, with tax, converted to pounds.

From · 256 GB

¥189,800about £907

US$1,201 · Includes 10% consumption tax

2nd cheapest of 40 countriesChecked 6 Oct 2026

Every iPhone Air model in Japan

Colour doesn't change the price: Cloud White, Light Gold, Sky Blue and Space Black cost the same.

256 GB¥189,800Includes tax£907US$1,2012nd cheapest of 40

512 GB¥224,800Includes tax£1,075US$1,4232nd cheapest of 40

1 TB¥294,800Includes tax£1,409US$1,8662nd cheapest of 40

Price in Japan

256 GB, in yen

¥189,800 since 11 Sept 2026, when Apple raised it from ¥177,800.

Questions

Is the iPhone Air cheaper in Japan than in the UK?

Yes. The 256 GB model costs ¥189,800, about £907, in Japan. In the UK it costs £1,099, so it's £192 (17% of the price in the UK) less in Japan.

Does the price include tax?

Yes. Apple's prices in Japan include 10% consumption tax.

Where is the iPhone Air cheapest?

The US, at about £892 for the 256 GB model. Japan is 2nd cheapest of 40.

Can visitors get the tax back in Japan?

Yes. Spend at least ¥5,000 and you can claim about 9.1% back after fees: about ¥17,253 on the 256 GB model. We haven't confirmed that Apple Stores take part.

Has the price changed?

Yes. Apple raised the 256 GB model from ¥177,800 to ¥189,800 on 11 Sept 2026.

How Japan compares

256 GB · in pounds, with tax

United StatesCheapest · with average sales tax£892£15 less (2%)

JapanThis page£907Differences are against this

United KingdomYour market£1,099£192 more (21%)

TurkeyMost expensive£1,891£984 more (108%)

Compare with

Show prices in

40 countries. Differences are against the price in Japan; percentages are of that price. Prices for the US include our average sales tax.

Tax

Apple's prices in Japan include 10% consumption tax.

Tax refund for visitors

Scheme: Consumption Tax Exemption for Visitors
Minimum spend: ¥5,000
Refund: About 9.1% after fees
On the 256 GB model: About ¥17,253 back

Taken off when you pay: show your passport. Estimate: the rate after fees depends on the shop. We haven't confirmed that Apple Stores take part.

iPhone Air in other countries

Nearest in price

1United States£892

2Japan (this page)£907

3Hong Kong£914 4Taiwan£948 5Canada£950

Also in Asia

United Arab Emirates Malaysia Thailand China South Korea

iPhone Air in all 40 countries

Other Apple products in Japan

iPhone 16from ¥139,800 iPhone 17from ¥159,800 iPhone 17efrom ¥124,800 iPhone 18 Profrom ¥219,800 iPhone 18 Pro Maxfrom ¥239,800

Sources and method

Prices collected from Apple's public website for Japan, checked 6 Oct 2026, with tax as Apple shows it. Converted at European Central Bank reference rates from 6 Oct 2026. Not affiliated with Apple. For guidance only, not tax or financial advice.

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