Apple · Apple Watch
Apple Watch Ultra 4 price in Italy
Apple Store price in Italy for the Apple Watch Ultra 4, with tax, converted to pounds.
Apple Watch Ultra 4
US$1,021 · Includes 22% VAT
Price details
Apple Watch Ultra 4 is sold in one model in Italy. Colour doesn't change the price: Black and Natural cost the same.
- Apple Store price
- €909Includes 22% VAT
- In pounds
- £771
- Rank
- 10th most expensive of 40
Price in Italy
In euros€909 since we first checked it on 24 Sept 2026. The price hasn't changed.
Questions
Is the Apple Watch Ultra 4 cheaper in Italy than in the UK?
No. It costs €909, about £771, in Italy. In the UK it costs £749, so it's £22 (3% of the price in the UK) more in Italy.
Does the price include tax?
Yes. Apple's prices in Italy include 22% VAT.
Where is the Apple Watch Ultra 4 cheapest?
Hong Kong, at about £625. Italy is 10th most expensive of 40.
Can visitors get the tax back in Italy?
Yes. You can claim back some of the 22% VAT through the VAT refund for non-EU travellers; how much depends on the operator's fee. We haven't confirmed that Apple Stores take part.
Has the price changed?
No. It has been €909 since we first checked it on 24 Sept 2026.
How Italy compares
In pounds, with tax
40 countries. Differences are against the price in Italy; percentages are of that price. Prices for the US include our average sales tax.
Tax
Apple's prices in Italy include 22% VAT.
Tax refund for visitors
- Scheme
- VAT refund for non-EU travellers
- Refund
- Up to 22%, less fees
Paid through a refund operator, who keeps a fee. We haven't confirmed that Apple Stores take part.
Apple Watch Ultra 4 in other countries
Nearest in price
29Spain£76330Chile£767
Also in Europe
Apple Watch Ultra 4 in all 40 countries
Other Apple products in Italy
Apple Watch Hermes Series 12from €1,609Apple Watch SE 3from €279Apple Watch Series 12from €459AirPods 5from €149AirTagfrom €35Sources and method
Prices collected from Apple's public website for Italy, checked 6 Oct 2026, with tax as Apple shows it. Converted at European Central Bank reference rates from 6 Oct 2026. Not affiliated with Apple. For guidance only, not tax or financial advice.
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