Apple · Apple Watch

Apple Watch Ultra 4 price in Brazil

Apple Store price in Brazil for the Apple Watch Ultra 4, with tax, converted to pounds.

Apple Watch Ultra 4

R$10,499about £1,555

US$2,059 · Includes tax (about 17%)

Most expensive of 40 countriesChecked 6 Oct 2026

Price details

Apple Watch Ultra 4 is sold in one model in Brazil. Colour doesn't change the price: Black and Natural cost the same.

Apple Store price
R$10,499Includes tax (about 17%)
In pounds
£1,555
Rank
Most expensive of 40

Price in Brazil

In Brazilian real

R$10,499 since we first checked it on 24 Sept 2026. The price hasn't changed.

Questions

Is the Apple Watch Ultra 4 cheaper in Brazil than in the UK?

No. It costs R$10,499, about £1,555, in Brazil. In the UK it costs £749, so it's £806 (108% of the price in the UK) more in Brazil.

Does the price include tax?

Yes. Apple's prices in Brazil include tax, which we estimate at about 17%.

Where is the Apple Watch Ultra 4 cheapest?

Hong Kong, at about £625. Brazil is the most expensive of 40.

Has the price changed?

No. It has been R$10,499 since we first checked it on 24 Sept 2026.

How Brazil compares

In pounds, with tax

Hong KongCheapest£625£930 less (60%)
United StatesWith average sales tax£649£907 less (58%)
United KingdomYour market£749£806 less (52%)
BrazilThis page · most expensive£1,555Differences are against this

40 countries. Differences are against the price in Brazil; percentages are of that price. Prices for the US include our average sales tax.

Tax

Apple's prices in Brazil include tax, which we estimate at about 17%.

Apple Watch Ultra 4 in other countries

Nearest in price

36Norway£82537Mexico£83238India£86339Turkey£1,168
40Brazil (this page)£1,555

Also in the Americas

Apple Watch Ultra 4 in all 40 countries

Other Apple products in Brazil

Apple Watch SE 3from R$3,299Apple Watch Series 12from R$5,499AirPods 5from R$1,499AirTagfrom R$369Apple TV 4Kfrom R$2,499

Sources and method

Prices collected from Apple's public website for Brazil, checked 6 Oct 2026, with tax as Apple shows it. Converted at European Central Bank reference rates from 6 Oct 2026. Not affiliated with Apple. For guidance only, not tax or financial advice.

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