Apple · Apple Watch
Apple Watch Series 12 price in the US
Apple Store prices for every Apple Watch Series 12 configuration in the US, before tax, with our estimate of average sales tax, converted to pounds.
From · 42mm · Aluminum · GPS
About US$429 with average sales tax (7.5%) · £324
Every Apple Watch Series 12 configuration in the US
Colour doesn't change the price: Black, Dark Bronze, Light Gold, Space Gray, Natural, Radiant Gold, Night Blue and Pearl White cost the same. Apple's prices are before tax; converted prices include our average sales tax (7.5%).
Price in the US
42mm · Aluminum · GPS, in US dollars, before taxUS$399 since we first checked it on 24 Sept 2026. The price hasn't changed.
Questions
Is the Apple Watch Series 12 cheaper in the US than in the UK?
Yes. The 42mm, Aluminum, GPS configuration costs US$399 before tax, about £324 with average sales tax, in the US. In the UK it costs £369, so it's £45 (12% of the price in the UK) less in the US.
Does the price include tax?
No. Apple adds sales tax at checkout. With our average rate for the US of 7.5%, the 42mm, Aluminum, GPS configuration comes to about US$429.
Where is the Apple Watch Series 12 cheapest?
Hong Kong, at about £308 for the 42mm, Aluminum, GPS configuration. The US is 3rd cheapest of 40.
Has the price changed?
No. It has been US$399 since we first checked it on 24 Sept 2026.
How the US compares
In pounds, with tax
40 countries. Differences are against the price in the US; percentages are of that price. Prices for the US include our average sales tax.
Tax
Apple adds sales tax at checkout, so its prices in the US are before tax. To compare with other countries we add our average rate for the US, 7.5%. The rate you pay depends on where you live. The US has no tax refund for visitors.
Apple Watch Series 12 in other countries
Nearest in price
1Hong Kong£3082New Zealand£317
Also in the Americas
Apple Watch Series 12 in all 40 countries
Other Apple products in the US
Apple Watch Hermes Series 12from US$1,399Apple Watch SE 3from US$249Apple Watch Ultra 4from US$799AirPods 5from US$129AirTagfrom US$29Sources and method
Prices collected from Apple's public website for the US, checked 6 Oct 2026. Apple shows prices there before tax; we add the average sales tax to compare. Converted at European Central Bank reference rates from 6 Oct 2026. Not affiliated with Apple. For guidance only, not tax or financial advice.
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