Apple · Apple Watch
Apple Watch Series 12 price in the UK
Apple Store prices in the UK for every Apple Watch Series 12 configuration, with tax, converted to pounds.
From · 42mm · Aluminum · GPS
Includes 20% VAT
Every Apple Watch Series 12 configuration in the UK
Colour doesn't change the price: Black, Dark Bronze, Light Gold, Space Gray, Natural, Radiant Gold, Night Blue and Pearl White cost the same.
Price in the UK
42mm · Aluminum · GPS, in pounds£369 since we first checked it on 24 Sept 2026. The price hasn't changed.
Questions
Is the Apple Watch Series 12 cheaper in the UK than in the US?
No. The 42mm, Aluminum, GPS configuration costs £369 in the UK. In the US it costs US$399 before tax, about £324 with average sales tax, so it's £45 (14% of the price in the US) more in the UK.
Does the price include tax?
Yes. Apple's prices in the UK include 20% VAT.
Where is the Apple Watch Series 12 cheapest?
Hong Kong, at about £308 for the 42mm, Aluminum, GPS configuration. The UK is 20th cheapest of 40.
Has the price changed?
No. It has been £369 since we first checked it on 24 Sept 2026.
How the UK compares
In pounds, with tax
40 countries. Differences are against the price in the UK; percentages are of that price. Prices for the US include our average sales tax.
Tax
Apple's prices in the UK include 20% VAT. The UK has no tax refund for visitors.
Apple Watch Series 12 in other countries
Nearest in price
18Poland£36719Luxembourg£368
Also in Europe
Apple Watch Series 12 in all 40 countries
Other Apple products in the UK
Apple Watch Hermes Series 12from £1,299Apple Watch SE 3from £219Apple Watch Ultra 4from £749AirPods 5from £119AirTagfrom £29Sources and method
Prices collected from Apple's public website for the UK, checked 6 Oct 2026, with tax as Apple shows it. Converted at European Central Bank reference rates from 6 Oct 2026. Not affiliated with Apple. For guidance only, not tax or financial advice.
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