Apple · iPhone
Discontinued
iPhone 17 Pro Max price in Italy
The last Apple Store prices in Italy for each iPhone 17 Pro Max model, with tax, converted to pounds at today's rates.
Last listed price · 256 GB
US$1,672 · Included 22% VAT
No longer sold. Apple stopped selling the iPhone 17 Pro Max on 11 Sept 2026.
These are the last prices Apple listed in Italy, on 9 Sept 2026. Ranks compare the last listed price in each country.
Last listed iPhone 17 Pro Max prices in Italy
Listed on 9 Sept 2026. Colour didn't change the price: Cosmic Orange, Deep Blue and Silver cost the same.
Price in Italy
256 GB, in euros€1,489 from when we first checked it on 6 May 2026 until Apple stopped selling it. The price didn't change.
Questions
Is the iPhone 17 Pro Max still sold in Italy?
No. Apple stopped selling it on 11 Sept 2026. The iPhone 18 Pro Max in Italy starts at €1,639.
Was the iPhone 17 Pro Max cheaper in Italy than in the UK?
No. The 256 GB model cost €1,489, about £1,263, in Italy. In the UK it cost £1,199, so it was £64 (5% of the price in the UK) more in Italy.
Did the price include tax?
Yes. Apple's prices in Italy included 22% VAT.
Where was the iPhone 17 Pro Max cheapest?
The US, at about £974 for the 256 GB model. Italy was 9th most expensive of 40.
Did the price change?
No. It was €1,489 from when we first checked it on 6 May 2026 until Apple stopped selling it.
How Italy compares
256 GB · in pounds, last listed, with tax
40 countries. Differences are against the price in Italy; percentages are of that price. Prices for the US include our average sales tax.
Tax
Apple's prices in Italy included 22% VAT.
iPhone 17 Pro Max in other countries
Nearest in price
30Netherlands£1,25531Ireland£1,263
Also in Europe
iPhone 17 Pro Max in all 40 countries
Current iPhone models in Italy
iPhone 18 Pro Maxfrom €1,639iPhone 16from €1,029iPhone 17from €1,129iPhone 17efrom €879iPhone 18 Profrom €1,489Sources and method
Last prices collected from Apple's public website for Italy on 9 Sept 2026, with tax as Apple showed it. Converted at European Central Bank reference rates from 6 Oct 2026. Not affiliated with Apple. For guidance only, not tax or financial advice.
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