Apple · iPhone
iPhone 18 Pro Max price in Italy
Apple Store prices in Italy for every iPhone 18 Pro Max model, with tax, converted to pounds.
From · 256 GB
US$1,841 · Includes 22% VAT
Every iPhone 18 Pro Max model in Italy
Colour doesn't change the price: Black, Burgundy, Glacier and Silver cost the same.
Price in Italy
256 GB, in euros€1,639 since we first checked it on 11 Sept 2026. The price hasn't changed.
Questions
Is the iPhone 18 Pro Max cheaper in Italy than in the UK?
No. The 256 GB model costs €1,639, about £1,390, in Italy. In the UK it costs £1,299, so it's £91 (7% of the price in the UK) more in Italy.
Does the price include tax?
Yes. Apple's prices in Italy include 22% VAT.
Where is the iPhone 18 Pro Max cheapest?
The US, at about £1,055 for the 256 GB model. Italy is 9th most expensive of 40.
Can visitors get the tax back in Italy?
Yes. You can claim back some of the 22% VAT through the VAT refund for non-EU travellers; how much depends on the operator's fee. We haven't confirmed that Apple Stores take part.
Has the price changed?
No. It has been €1,639 since we first checked it on 11 Sept 2026.
How Italy compares
256 GB · in pounds, with tax
40 countries. Differences are against the price in Italy; percentages are of that price. Prices for the US include our average sales tax.
Tax
Apple's prices in Italy include 22% VAT.
Tax refund for visitors
- Scheme
- VAT refund for non-EU travellers
- Refund
- Up to 22%, less fees
Paid through a refund operator, who keeps a fee. We haven't confirmed that Apple Stores take part.
iPhone 18 Pro Max in other countries
Nearest in price
30Hungary£1,38231Ireland£1,390
Also in Europe
iPhone 18 Pro Max in all 40 countries
Other Apple products in Italy
iPhone 16from €1,029iPhone 17from €1,129iPhone 17efrom €879iPhone 18 Profrom €1,489iPhone Airfrom €1,339Sources and method
Prices collected from Apple's public website for Italy, checked 6 Oct 2026, with tax as Apple shows it. Converted at European Central Bank reference rates from 6 Oct 2026. Not affiliated with Apple. For guidance only, not tax or financial advice.
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