World Price Index

Subscriptions · Streaming

YouTube Premium price in Italy

Every YouTube Premium plan in Italy, monthly, converted to pounds.

Individual plan · monthly

€13.99about £12.12

US$16.38

10th most expensive of 96 countriesLast checked 14 May 2026

Prices last checked 14 May 2026

These YouTube Premium prices haven't been checked recently. They stay up for comparison, but may have changed.

YouTube Premium plans in Italy

YouTube Premium sells monthly plans only in Italy.

LiteLast checked 14 May 2026€7.99£6.923rd most expensive of 29
IndividualLast checked 14 May 2026€13.99£12.1210th most expensive of 96
FamilyLast checked 14 May 2026€25.99£22.527th most expensive of 94
StudentLast checked 14 May 2026€8.99£7.799th most expensive of 85
Two-person · Not offered in ItalyOffered in 5 countries ›

Price in Italy

Individual plan, monthly, in euros

€199 a month since 12 Jun 2026, when YouTube Premium raised it from €13.99.

Questions

How much is YouTube Premium in Italy?

Lite €7.99, Individual €13.99, Family €25.99 and Student €8.99 a month. The Individual plan is about £12.12 a month.

Is YouTube Premium cheaper in Italy than in the UK?

Yes. The Individual plan costs €13.99 a month, about £12.12, in Italy. In the UK it costs £12.99 a month, so it's £0.87 (7% of the price in the UK) less in Italy.

Where is YouTube Premium cheapest?

Nigeria, at about £0.92 a month for the Individual plan. Italy is 10th most expensive of 96.

Has the price changed?

Yes. YouTube Premium raised the Individual plan from €13.99 to €199 a month on 12 Jun 2026.

How Italy compares

Individual · in pounds, monthly

NigeriaCheapest£0.92£11.20 less (92%)
United States£11.83£0.29 less (2%)
ItalyThis page£12.12Differences are against this
United KingdomYour market£12.99£0.87 more (7%)
SwitzerlandMost expensive£16.92£4.80 more (40%)

96 countries. Differences are against the price in Italy; percentages are of that price.

Tax

We don't know whether YouTube Premium's prices in Italy include tax: the pages we collect them from don't say. The standard VAT rate in Italy is 22%.

YouTube Premium in other countries

Nearest in price

85Belgium£12.1286Ireland£12.12
87Italy (this page)£12.12
88Luxembourg£12.1289Netherlands£12.12

Also in Europe

RomaniaBulgariaHungaryPolandSlovakia
YouTube Premium in all 96 countries

Other subscriptions in Italy

AdobeCreative Cloud Pro €19.83 a monthDisney+Standard €10.99 a monthNetflixStandard €13.99 a monthRevolutPremium €9.99 a monthSpotifyIndividual €11.99 a month

Sources and method

Prices collected from YouTube Premium's public website. Not affiliated with YouTube Premium.

Checked 14 May 2026. Converted to pounds at daily central bank exchange rates (via Frankfurter) on the day each price was checked; ranks compare prices in euros on the same basis.

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