Apple · Apple TV
Apple TV 4K price in the US
Apple Store prices for every Apple TV 4K model in the US, before tax, with our estimate of average sales tax, converted to pounds.
From · Wi-Fi · 64 GB
About US$214 with average sales tax (7.5%) · £162
Every Apple TV 4K model in the US
Apple's prices are before tax; converted prices include our average sales tax (7.5%).
Price in the US
Wi-Fi · 64 GB, in US dollars, before taxUS$199 since 26 Jun 2026, when Apple raised it from US$129.
Questions
Is the Apple TV 4K cheaper in the US than in the UK?
Yes. The Wi-Fi, 64 GB model costs US$199 before tax, about £162 with average sales tax, in the US. In the UK it costs £199, so it's £37 (19% of the price in the UK) less in the US.
Does the price include tax?
No. Apple adds sales tax at checkout. With our average rate for the US of 7.5%, the Wi-Fi, 64 GB model comes to about US$214.
Where is the Apple TV 4K cheapest?
Hong Kong, at about £154 for the Wi-Fi, 64 GB model. The US is 3rd cheapest of 39.
Has the price changed?
Yes. Apple raised the Wi-Fi, 64 GB model from US$129 to US$199 on 26 Jun 2026.
How the US compares
In pounds, with tax
39 countries. Differences are against the price in the US; percentages are of that price. Prices for the US include our average sales tax.
Tax
Apple adds sales tax at checkout, so its prices in the US are before tax. To compare with other countries we add our average rate for the US, 7.5%. The rate you pay depends on where you live. The US has no tax refund for visitors.
Apple TV 4K in other countries
Nearest in price
1Hong Kong£1542Australia£157
Also in the Americas
Apple TV 4K in all 39 countries
Other Apple products in the US
AirPods 5from US$129AirTagfrom US$29Apple Watch Hermes Series 12from US$1,399iMac 24-inchfrom US$1,499iPadfrom US$449Sources and method
Prices collected from Apple's public website for the US, checked 6 Oct 2026. Apple shows prices there before tax; we add the average sales tax to compare. Converted at European Central Bank reference rates from 6 Oct 2026. Not affiliated with Apple. For guidance only, not tax or financial advice.
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